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, by Christian Davenport
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Product details
File Size: 24280 KB
Print Length: 321 pages
Publisher: PublicAffairs; 1 edition (March 20, 2018)
Publication Date: March 20, 2018
Sold by: Hachette Book Group
Language: English
ASIN: B075CT4TM9
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The book we've all been waiting for. I've been deeply engaged in this industry since the start of the incredible story that Davenport tells and I can say that this is the most comprehensive and professional treatment of the commercial spaceflight revolution to date. The author is a professional reporter and a fine wordsmith who understands his context and characters. He weaves a tale of adventure, excess and excitement on the final frontier that will keep even non-space cadets enthralled. This is a character based study and is not particularly distracted by the technologies or the data. You won't find the seconds of ISP rating on the latest SpaceX second stage engine configuration or the coefficient of drag on Virgin's VSS Unity. What Davenport does in nail the big personalities and unusual motivations that drive this generations boldest entrepreneurs to go where none have gone before. "Space Barons" is a great summer read for anyone but it is a must-read for any aspiring Jeff Bezos, Richard Branson or Elon Musk. I hope they all. pick it up and are motivated to do impossibly great things someday themselves.
Not long ago, I reviewed Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance, and The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone. Both books are well done. They're the product of professional journalists who are good at what they do. But neither book comes close to Christian Davenport's superb new book, The Space Barons: Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos, in offering insight into the personality of these two extraordinary men who are the central characters in his book.Illuminating personal detailsThe personal details about the lives of Musk and Bezos are abundant and highly revealing. For example, here is Davenport with an anecdote from the early life of Elon Musk: "He had such concentration that as a toddler in Montessori school, his teachers would have to pick him up—in his chair—to keep him moving from task to task." And this about Bezos: "His girlfriend from high school had once told an interviewer that Bezos had founded Amazon in order to make enough money to start a space company." Davenport notes that Bezos "conceded that there 'is some truth to that.'"The pivotal role of four private space companiesDavenport's subject in The Space Barons is the pivotal role of four billionaires and the private space companies they've started in the emergence of the rejuvenated space industry. All four men envision lowering the cost of space travel and making it more accessible—and Davenport makes clear that they have taken great strides toward this goal. Although Musk and Bezos occupy center stage, Paul Allen (cofounder of Microsoft) and Richard Branson (the Virgin companies) also play large roles. Davenport tells the tale with great assurance in prose that is always lively and engaging. He interviewed all four of his subjects and many of their associates (and critics) as well. This is the remarkable story of four self-made billionaires whose great wealth and passion allowed them to pioneer space technology that NASA had grown too old and bureaucratic to develop itself. If humankind ever succeeds in populating the solar system, historians may conclude that the determination and resources of these men were largely responsible.Four distinctive personalitiesMusk, Bezos, Allen, and Branson are very different from one another, though each is undoubtedly brilliant in his own way, and at least three of the four are science fiction fans. Musk is the youngest of the lot—he was born in 1971—and by far the brashest and most impulsive. His company, SpaceX, has made the biggest splash to date and has generated by far the most revenue, but Musk has a bad habit of setting impossible deadlines for what he envisions as the principal goal of his efforts: building a city of one million people on Mars. He has also gotten his way at times only by suing NASA and the Pentagon. By contrast, Bezos and his company, Blue Origin, have been the tortoise to SpaceX's hare ("Slow is smooth and smooth is fast" as compared to "Head down. Plow through the line.") Bezos' highly secretive company has consistently been wary of publicizing its achievements.Both Musk and Bezos (born in 1964) envision traveling into space on their own rockets. Allen and Branson, who are older—born in 1953 and 1950, respectively—do not contemplate the trip to Mars that Musk hopes to take. Allen's part in the emergence of the new industry was for a time very limited by his fear that lives might be lost in the process; later, however, he staked out a unique project of his own: building a spaceplane larger than any airplane ever built. Branson, who is even more flamboyant than Musk, is all showman and marketer. His contribution was initially to promote the work of aircraft designer Burt Rutan, assuming the controlling interest in Rutan's company in place of Allen and only later getting into the business of building rockets, as Musk and Bezos have been doing for nearly two decades.Differing views of humanity's future in spaceElon Musk is single-mindedly focused on building a large city on Mars. Jeff Bezos does not share this focus. "'There's all kinds of interesting stuff you can do around the solar system,'" he told Davenport, "'but the thing that's going to move the needle for humanity the most is mining near-Earth objects and building manufacturing infrastructure in place . . . That's the big thing.'" Given the obstacles to living on the surface of Mars that I have learned through other reading, I tend to agree with Bezos.About the authorChristian Davenport is a reporter for the Washington Post, which is owned by Jeff Bezos. He acknowledges that it is "somewhat awkward writing a book about someone who could have you fired." However, his editor, Marty Baron, "has made it clear that [the Post] covers Jeff's companies as it would any other" and encouraged him to write the book. The Space Barons is Davenport's second.
The book is written as a chronological story, jumping between the 3 new space companies. Although I see myself as fairly knowledgeable in the history of these companies, there were lots of nuggets that were new to me. It is also well written in a way that also made the stories I already knew fascinating to revisit.
As the U.S. government goes on a wild goose chase for its next goal in space, NASA going around in circles as it complies, the private space industry is now moving in, and not a moment too soon. Since its last voyage to the Moon (Apollo 17) back in 1972, the U.S. and NASA has retreated to Earth orbit, with Skylab, Apollo-Soyuz, and the space shuttle. The shuttle was a noble experiment meant to cut costs and fly to space constantly, but alas, it turned out to be the most expensive and required constant maintenance after each flight. It turned out that in the end, a flight would cost $1.5 billion, and in its run, two ships were destroyed in flight, killing 14 astronauts.Enter the private space industries, that builds rockets from scratch, launches them at one tenth the cost, so far, and reuses the first stage. Virgin Galactic, being in the tourist business, launches their ships from an airplane at 35,000 feet all the way up to the beginning of suborbital space.This book focuses on three industrialists: Elon Musk, of SpaceX (and Tesla), Jeff Bezos of Blue Origin, and Richard Branson of Virgin Galactic. Other companies are mentioned, that started but were unsuccessful, but these three are the top space barons, for now.As stated, Richard Branson is focusing on space tourism with Virgin Galactic, but the two competitors are Elon Musk and Jeff Bezos, and they are at it like dogs. SpaceX has mostly dominated the headlines, with its Dragon capsule supplying the International Space Station (ISS) and the first stage of the Falcon 9 returning to Earth to be reused, rather than be dumped into the ocean. They've also made the news with the Falcon Heavy, the new Heavy Lift Launch Vehicle, with the hope of eventually reaching Mars.Blue Origin is the quieter company, but they are competing closely with Space X on its own space taxi along with their reusable first stage rockets.These alone make Musk and Bezos fiercely compete and make the race interesting. There are even anecdotes on them being on stage with other executives, but these two avoiding each other like the plague. It's that fierce.Fortunately, it's good for the rest of humanity because the space launch business is finally being made available to the general public, with ever decreasing launch costs, and this alone will finally get the U.S. and all of humanity back into space, the next frontier, this time without an end.As for NASA, my recommendation for them is to completely get out of the launch business and save taxpayer money by leasing rockets from private companies at a fraction of the cost.After a 40 year delay, The Space Barons will help take humanity to the stars.Read the book. It's exciting and filled with tidbits of little known facts, some even amusing, having little to do with space itself (one even involving a gambling casino in Las Vegas), but you see the goings on in the space business.
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