PDF Download The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell, by Robert W. Bly
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The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell, by Robert W. Bly
PDF Download The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell, by Robert W. Bly
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Review
"Bob Bly takes classic marketing principles that have worked for over 100 years and applies them to the internet to come up with a winning book for readers that want to monetize their expertise and website. Bob is internationally known as a top marketing teacher. His reputation and work with AWII, a group dedicated to training copywriters, is legendary. Bob has studied all the great masters and applies those principles to online marketing and websites. Also, Bob speaks from experience of not only his business, where he has done what he preaches, but from hundreds if not thousands of entrepreneurs he has helped. If you want to monetize your website, buy this book today. Full disclosure: Bob is my copywriter and has helped make me millions of dollars by dramatically improving my copy and giving me suggestions that made an enormous difference in my income and life." ―James Lange CPA/Attorney, James Lange Financial Group LLC "The Digital Marketing Handbook stands right next to my copy of The Copywriter's Handbook and will soon be a classic in the online marketer's world. Bly walks his talk and knows from firsthand experience the type of websites that can work for your business. The chapter on funnels is vital for building trust with your customers! Don't just read this book―use Bly's strategies daily to reap real profits in the virtual world!" ―Peter Fogel Author and Copywriter, Public Speak Like a Pro
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From the Back Cover
What's Your Website's ROI? Written to help marketers―from the Fortune 1000 to small business owners and solopreneurs―turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.
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Product details
Paperback: 330 pages
Publisher: Entrepreneur Press (April 17, 2018)
Language: English
ISBN-10: 1599186217
ISBN-13: 978-1599186214
Product Dimensions:
6.2 x 0.8 x 9.2 inches
Shipping Weight: 12.6 ounces (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
16 customer reviews
Amazon Best Sellers Rank:
#212,384 in Books (See Top 100 in Books)
i'm a CMO recruiter and i'm on the phone with world-class digital marketers 5 hours p/day (yes, really). i read a lot of marketing books and i refer to the best ones constantly. 95% of the practical utility of my extensive business book library comes from just 5% of the books. based on the number of post-it notes and post-it tabs i've applied to this book, i can already tell that it's going to be in the top 5%.PS - i ... REALLY ... wish this book was kindle matchbook eligible!!
Bob Bly is a prolific writer, he has close to 90+ books out in Kindle, paperback, and other forms and honestly I believe they are all worth a read. A few of his works, despite the prolific output of consistently excellent works, stand out as reference books and I would consider this book as well as The Copywriters Handbook https://www.amazon.com/Copywriters-Handbook-Step-Step-Writing-ebook/dp/B003JH8MHO/ref=sr_1_1?ie=UTF8&qid=1532963296&sr=8-1&keywords=bob+bly to be two reference works that should be on any serious writers shelf or Kindle. What makes these books so special is that Mr. Bly has a gift for clarity and getting to the heart of the matter that is rare in today's incessant information overload environment; in which you can read 5 books on information marketing and feel more lost that when you started. This book lays out what the possibilities are, examines how to best use available resources to explore them, and what the avenues to success and better performance are succinctly and efficiently. While efficiently is a word that sounds sounds dry and uninspiring, it's the very efficiency of the book that makes it do valuable. There's no time lost on uselesss analogies or metaphors and every paragraph feels like it should be highlighted and referred back to for further study. It's an admirable economy of information and motion. On a further note, I'd recommend following up by subscribing to Mr Bly's mailing list. While he is a self-styled "cranky curmudedgeon" he is in rality very generous in offering his opinions and time in responding to personal e-mails (though they will be direct and to the point). If there is anything "cranky" about him it's his insistence in dedicating his time to is craft and respnding efficently to people who are looking for help and getting them that help in an efficient fashion. I would HIGHLY recommend makuing this book a reference book and furthermore, I would recommend adding yourself to his subscribers list, as he manages to dole out pearls of wisdom in a way that few other can or are willing to. I can't speak highly enough about this book and please do yourself a favor and pick this book up.
Bob has put together a gem of a book that gives you a modern view of your toolkit and when and how to use it. Some reviewers said it's better for info business (ebooks), but I disagree. These are the rules of the road for all digital marketing, even at the corporate level. There's something for everyone in here and the content is distilled in an easy to understand manner. I felt the amount of information for each topic was the perfect length to give you the key things you need to know in order to avoid pitfalls and save lots of money in the process. I highly recommend that this book be on your shelf if you do any kind of digital marketing!
I'm a big fan of Bob Bly; I've been following him since the '70s. What people need is long-term success in a business consultant. This book like so many of his books was excellent. It is perfect for the beginner--someone just starting a home-based business (it was not meant for professionals/marketing experts). I have already started reading it a second time with notebook in hand--planning my strategy as I go. I purchased it because of the copyright date (2018); the Internet has changed so much that books written from 2010-2014 are enjoyable reading but outdated. I needed an idea of how people are making money on the Internet today and this book provided me with a good glance.
I found this an excellent book written by someone who actually HAS BEEN very successful with digital marketing for his own business since the beginning so he really knows what works. There are lots of great creative marketing ideas that are proven to make big money. It has dozens of resources and recommendations. It is loaded with examples, tips, tricks and techniques. I recommend it no matter what your product or service is.
As Bob Bly explains "websites have transformed from a general advertising medium into a direct-response channel." And, since no one know direct response better than Bob, he's the guy to learn how to make anything you're doing online more profitable. This is a book you’ll want to read from cover to cover … and then go back to when you need specific answers.
Elementary and not the latest information
Another very readable, useful Bob Bly book. His suggestions are clear and easy to implement.
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